DOOH

Some of the best features

Eye Catching & Touchless

Dynamic Content

Unlimited Creative Possibilities

Real Time Monitoring

01

DOOH in the digital transition

In the digital transition, trends in content marketing are turning towards video materials. DOOH-Digital out of home as a new media channel is primarily intended for brands and brands with an established visual identity. If a picture speaks a thousand words, one minute of video will tell us 1.8 million words. Video marketing is the most important marketing trend today as it is 50x more likely to attract organic search results compared to text, as people find video content more attractive.

thumb-video

02

Digital media in the exterior and public media space

Digital media in the exterior and public media space is a powerful media tool, and has a special place in the marketing communication of the strongest brands. The use of video material for the purpose of promoting products and services in the DOOH channel is 8x more impressive than the possibilities of conventional OOH media and more efficient than classic generic communication. Dynamic change of content is not a new phenomenon in the advertising industry, but in the last few years, with the advent of digital outdoor advertising, this possibility has expanded from online to offline, which, along with a number of other possibilities offered by digital outdoor advertising, makes it an ideal addition to any digital media plan.

03

DOOH as a smart advertising channel

DOOH as a smart advertising channel due to measurability thanks to advanced digital analytics is ranked best as a medium that is dynamic, modern and versatile, and records the highest media growth and potential. Due to communication saturation, it is possible to gain the attention of consumers with personalized and relevant content. Digital outdoor advertising with the help of dynamic content changes enables the content to be maximally relevant.

04

Biggest advantage of DOOH

One of the biggest advantages of DOOH is the ability to engage consumers when their purchase intention is higher (close to the point-of-purchase) than when they are online or in front of the TV and maybe doing other things, working on the computer, watching their favorite series, browsing the news , social media or chat with friends.