In the process of transforming the OOH (Out of home) industry, we offer users an urban digital platform for the purpose of advertising and promoting products and services. Digital media formats (digital/video billboards) positioned at frequent locations along roads enable the communication of promotional content and messages more efficiently and impressively than traditional billboards. Based on many years of experience from Croatia, we want to bring trends in green technologies and refresh the Out of home marketing channel to the Macedonian market.